IS THE BRAND THAT INTRODUCES THE WORLD TO A NATIONAL HERO

Tugan Batyr

IS THE BRAND THAT INTRODUCES THE WORLD TO A NATIONAL HERO

PROJECT INFO

Tugan Batyr is the brand created with great love for native history and culture. Its purpose is to instill the love in children and young people. When learning the legends and tales of the ancestors, as well as passing through adventures and trials with the peer Tugan Batyr, the younger generation enriches itself and picks up the baton from the older one.

The eight-pointed star underlying the project logo which is the Islamic symbol of Rub al-Hizb. It symbolizes the 8 basic qualities that should be inherent in a Muslim

THESE ARE KINDNESS

GENEROSITY

COMPASSION

JUSTICE

TOLERANCE

ABILITY TO KEEP SECRETS

RELIANCE ON ALLAH

DEVOTION

PROJECT'S OBJECTIVE AND MISSION

The revival and popularization of the image of Batyr, a noble, stout-hearted son and defender of his people.
Strengthening the connecting threads of the entire nation and each family through the introduction of children and youth to the primordial national values and traditions.
Instilling in the younger generation respect for elders, as well as the interest in their life path and experience.

our goal:

OUR MISSION is:

To be an interlink between the traditions of the past and the current requirements for a modern person.

The integration of national traditions and images into the world of modern youth through music; modern clothing with elements of national tradition; children's and youth festivals and games in the traditions of the Tatar culture; e-sports; metaverse; development of ethnosports based on national games, etc.

The collaboration of various generations on a high wave of revival of the national spirit. It should be fashionable not only among the children, but also among the adults.

The unification and introduction of ethnic Tatars to the primordial culture worldwide. The image of Tugan Batyr links the history of the Tatar people with the modern society and also unites various generations. It becomes a symbol of unity of many Tatar diasporas residing in the regions of our country and beyond.

Creation of bright samples of promotional and other items to popularize the concept and monetization. Branded clothing, accessories, souvenirs will help those who already know and love Tugan Batyr to convey to others the respect and admiration for him and also expand the media space of the brand.

A good legend will awaken the desire of every boy of the Republic of Tatarstan not only to become a worthy son of his people but a real Tugan Batyr.

Be sure to keep and carry within the beautiful fairy tales, which allowed you to learn distinguishing good from evil, as well as to feel the border between the light and darkness. Prevent the light lit by the bright children's fairy tales from fading within. Carry their light and goodness along the path of life, since they are required for the next generations. Take care of your native language, in which the most affectionate words and surprisingly bright fairy tales sounded! Love the native land, where native people who speak this uniquely warm language reside! Let the favorite fairy tale characters accompany you all way long, and let your life be fabulously bright!

Abdrakhmanov Radik Mukharlyamovich